CRM Best Practices
Marketing Initiatives For Small Businesses
I recently completed a marketing campaign for a small business in Cape Town, in fact a hardware store in the CBD of Cape Town. A reliable, personable “bricks and mortar” store where regulars frequent and customer service is their number one priority. This particular store has been around for almost 30 years and has never had to “market” itself per say, it prides itself on its steadfastness and reliability to its patrons. My thinking was Read more…