CRM Best Practices

I recently completed a marketing campaign for a small business in Cape Town, in fact a hardware store in the CBD of Cape Town. A reliable, personable “bricks and mortar” store where regulars frequent and customer service is their number one priority. This particular store has been around for almost Read more…

Customer relationship management (CRM) software is essential for every business. Your customers’  information is captured in the CRM and enables you to track their interactions with your business.  Here are some tips for effective CRM systems. Always update customer information Make sure that the data you capture is up to Read more…